Search engines have divided search results and in most cases these are paid and not organic search engine results. Organic results are the search engine results that you will see appearing below the top two advertising results, these organic results are what the search engine deems to be most relevant to the search query the user typed in. Paid search engine results, as a result of companies paying for a top spot based on a search engine query.
What many business owners are doing to circumvent the difficulty of climbing organic search engine results is paying for search engine marketing or SEM. The most common form of search engine marketing is pay per click advertising or PPC.
The traditional form of ranking your page comes with proper optimization practices. SEO is the practice that’s designed for optimizing content and making sure that a website can appear highly in organic search engine results. SEO is often carried out using on page optimization through Keywords, content and more. Other strategies for SEO included building back links through off page SEO, and technical SEO to make sure that a website can be crawled more efficiently and faster to load.
It is possible to use both strategies to improve your page. Although SEM and PPC could have you achieving top search engine results, creating a strategy that combines both organic search and SEM strategies can deliver the highest degree of success. It’s more budget friendly and it can make sure that you can see the most amount of traffic.
Using your SEO strategy you can climb up organic search engine results while you use SEM to run ads for less competitive keywords, generate initial revenue and eventually continuously capture top search engine results.
Understanding the difference between these two strategies in finding a way to use them both can be the best option for your website’s success.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries. For more information, click here.